Event and Pop-Up Strategy

A custom strategy blueprint for recurring or one-time events that aligns planning, promotion, on-site presence, and follow-up to deliver measurable business results.

This strategy package is perfect for optimizing your visibility at farmer’s markets, sampling events, trade shows, expos, conferences and brand launches.

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Optimize your events for visibility,
customer experience and ROI

  • Event Objective & Audience Alignment

    Defining clear goals and the right audience to ensure each event drives real outcomes.

  • Experience & Event Flow Planning

    Designing the structure and flow to create a seamless, engaging experience from start to finish.

  • Messaging, Promotion & Visibility

    Planning how the event is communicated across digital and physical channels to drive turnout.

  • Event Collateral & Brand Design

    Planning how the event is communicated across digital and physical channels to drive turnout.

  • Booth & On-Site Presence Design

    Creating cohesive event materials including flyers, signage, graphics, and merchandise.

  • Post-Event Follow-Up Strategy

    Designing booths and physical layouts that attract attention and invite interaction.

What’s Included

    • Event goal definition and success metrics

    • Audience targeting and experience alignment

    • Strategy for recurring or one-time events

    • Event messaging framework

    • Pre-event promotion planning

    • Post-event communication strategy

    • Event timeline and planning structure

    • Experience flow and attendee journey mapping

    • Lead capture and engagement strategy

    • Execution guidance for on-site operations

    • Flyer or printed collateral design

    • Business cards or handout design

    • Branded materials aligned with event messaging

    • Booth layout and visual presence planning

    • Signage design for visibility and navigation

Core Deliverables

Event Strategy Blueprint (PDF)


Comprehensive Event Checklist (PDF)


Lead Capturing System and Workflow


Handout Card/Flyer Design


Business Card Design


Tabletop Sign Design (Up to 2)


Event Messaging Cheat Sheet (PDF)


Booth Tablecloth & Banner Design


Estimated Completion: 4-6 Weeks

Let’s Design Your Event Strategy

We’ll be with you every step of the way.

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