Event Strategy
A custom strategy blueprint for recurring or one-time events that aligns planning, promotion, on-site presence, and follow-up to deliver measurable business results.
This strategy package is perfect for optimizing your visibility at farmer’s markets, sampling events, trade shows, expos, conferences and brand launches.
Custom Blueprint to Optimize
Visibility at Events & Pop-Ups
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Event Objective & Audience Alignment
Defining clear goals and identifying the right audience to ensure each event serves a purpose beyond attendance.
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Experience & Event Flow Planning
Designing the structure and flow of the event to create a cohesive, engaging experience from arrival to follow-up.
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Messaging, Promotion & Visibility
Planning how the event is communicated across digital and physical touchpoints to drive awareness and turnout.
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Event Collateral & Brand Design
Designing event materials including flyers, cards, signage, booth graphics, and merchandise to support a consistent brand presence.
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Booth & On-Site Presence Design
Planning booth layout, signage, and physical presence to attract attention and encourage interaction.
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Post-Event Follow-Up Strategy
Structuring follow-up strategies to turn event engagement into leads, relationships, and repeat business.
Event Strategy Package
What’s Included
Event Strategy & Objectives
Event goal definition and success metrics
Audience targeting and experience alignment
Strategy for recurring or one-time events
Event Planning & Execution
Event timeline and planning structure
Experience flow and attendee journey mapping
Lead capture and engagement strategy
Execution guidance for on-site operations
Event Messaging & Promotion
Event messaging framework
Pre-event promotion planning
Post-event communication strategy
Event Collateral Design
Flyer or printed collateral design
Business cards or handout design
Branded materials aligned with event messaging
Booth, Signage & Merch Design
Booth layout and visual presence planning
Signage design for visibility and navigation
Merchandise design concepts
Estimated Completion: 4-6 Weeks
