Plans Built for Action.
Strategies Built for Growth.
Your business deserves more than trial and error. Our strategy packages combine deep research, market insight, and actionable roadmaps to help your business move faster and smarter. Whether you’re scaling sales, launching products, hosting events, or building a content engine, we deliver strategies designed to create impact you can measure.
Sales & Marketing Strategy
A clear roadmap to attract more leads, close more sales, and retain loyal customers.
Market & Competitor Analysis
A clear picture of where the business stands vs. competitors, and where the biggest opportunities are.
Ideal Customer Profiles (ICPs) & Buyer Personas
Profiles of the top 2–3 target audiences, including motivations, pain points, and buying behavior.
Customer Journey Mapping
How prospects move from awareness → consideration → purchase → repeat customer.
Marketing Funnel Blueprint
Recommended channels (SEO, social, email, PPC, referrals, events) and how they tie into the sales funnel.
Sales Process Audit
Review of existing process, identifying bottlenecks, conversion gaps, or missed opportunities.
Estimated Completion: 4-5 Weeks
Lead Generation & Nurture Plan
How to generate more qualified leads and keep them engaged through CRM workflows, follow-ups, and automation.
Conversion Strategy
Recommendations for improving close rates (offer structure, proposals, calls-to-action, follow-up scripts).
Retention & Upsell Playbook
Strategies for increasing lifetime value through repeat sales, loyalty programs, and referrals.
90-Day Action Plan with KPIs
A tactical, step-by-step roadmap for implementation with clear metrics to track progress.
Content Strategy
A scalable content system designed to attract, engage, and convert your ideal audience.
What’s Included:
Content Audit
Review of current content, assessing what’s working and what’s not.
Content Pillars Framework
3–5 core themes that all content ties back to (aligned with brand values + business goals).
Audience & Channel Alignment
Identifying the right types of content for the right audience segments on the right platforms.
SEO Roadmap
Keyword research + recommended blog/article topics to drive organic traffic.
90-Day Content Calendar
Detailed schedule with formats, themes, and distribution plan across channels.
Estimated Completion: 4-5 Weeks
Social Media Strategy
Platform priorities, posting cadence, engagement tactics, and community-building recommendations.
Video & Visual Content Recommendations
Short-form video, long-form video, and graphics mapped to content pillars.
Distribution & Repurposing Plan
How to maximize every piece of content across multiple channels (e.g., blog → reel → email snippet).
KPI Framework
Success metrics and reporting structure (traffic, leads, engagement, conversions).
Product Strategy
Position, price, and launch your products with confidence and market clarity.
Product Audit & Market Fit
Assess current product/service strengths, weaknesses, pricing, and customer adoption.
Value Proposition Framework
Define what makes the product unique and why customers should choose it.
Customer Segmentation & ICP (Ideal Customer Profiles)
Clear profiles of your most profitable customer groups.
Competitive Landscape Analysis
Benchmark against top competitors, identifying gaps and opportunities.
Positioning Statement
A one-line internal statement that anchors messaging
Estimated Completion: 4-5 Weeks
Pricing & Packaging Recommendations
Suggested structure for plans, tiers, or bundling for profitability.
Feature Prioritization Roadmap
Which features or service elements should be emphasized, improved, or phased out.
Go-To-Market (GTM) Strategy
Tactical plan for launch or relaunch, including channels, timing, and key campaigns.
12-Month Product Growth Roadmap
High-level plan with quarterly milestones, aligned with sales and marketing.
Event Strategy
Plan, market, and execute events that captivate audiences and deliver measurable ROI.
Event Goals & KPIs Definition
Clarity on whether the event is for lead gen, awareness, sales, community building, or PR.
Target Audience Strategy
Who the event is for, and how to attract and engage them.
Event Theme & Messaging Framework
Central creative direction, tagline, and messaging pillars for consistency.
Promotional Plan
Pre-event marketing across email, social, ads, partnerships, and PR.
Engagement Strategy
Tactics for keeping attendees engaged (e.g., live polls, Q&A, giveaways, activations).
Estimated Completion: 4-5 Weeks
Experience Mapping
Step-by-step flow of the attendee journey (from first invite to post-event follow-up).
On-Site/Virtual Design Recommendations
Guidance on signage, stage design, branded visuals, or digital platforms.
Sponsorship & Partnership Recommendations
How to secure strategic partners or sponsors to expand reach.
Post-Event Follow-Up Strategy
How to capture leads, nurture relationships, and extend the event’s impact.
Frequently Asked Questions
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Yes. Once we complete the project, we will provide a 60 minute walkthrough of your website backend and show you how to make changes and review key metrics. In addition, we include a free 2 week support period after after completion in case you have questions or need to make any changes.
Note: If you'd like us to handle edits and troubleshooting after the free 2 week support period, check out our optional Monthly Maintenance Plan.
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We employ a range of SEO techniques to ensure that your website ranks well in search engine results for relevant keywords and phrases.
This includes optimizing the site title and description as well as on-page elements such as metadata, headings, image titles and content. These SEO best practices will improve site visibility and ranking on search engines such as Google, Bing, etc.
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Yes, you will have access to a comprehensive analytics dashboard with reporting tools that allow you to monitor the performance of your website. These include key metrics such as website visits, traffic sources, and page activity reports to help you identify how visitors interact with your site.
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We design our sites with responsive web design principles to ensure that your website adapts seamlessly to various screen sizes and devices, including smartphones, tablets, and desktop computers. This ensures a consistent and user-friendly experience for all visitors, regardless of the device they're using.
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Most of our websites are designed on the visually stunning Squarespace platform. This is perfect for practices and professional businesses that require booking.
For other types of businesses, we will build your site on platforms like Shopify or Square. Shopify is optimized for e-commerce businesses that sell products online whereas Square is optimized for in-person payments such as cafes, farmers markets, and physical stores.
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Yes, there are 2 fees that are required for running any website, a hosting fee and domain renewal fee:
Hosting (Squarespace): $23/mo
Domain Renewal: $20/yr
Keep in mind these are not additional fees that we charge. These are required fees for anyone running a website online and are paid directly to the hosting platform and domain registrar, which in this case would both be Squarespace.
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Yes of course! We will seamlessly integrate your current booking or ordering system into your new website.
If you don’t have a scheduling system or are unhappy with your existing one, we will set one up that integrates seamlessly with your website.
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Yes! At handoff we will transfer full ownership of the website over to you. We will stay on as contributors for 2 weeks during the free support period in case you need any adjustments made post-launch. After the two week period we will remove ourselves as contributors.
If you choose to add our optional Monthly Maintenance Plan, we will stay on as contributors to handle any requested adjustments or edits quickly and seamlessly.